Krispy Kreme may be best known for its donuts, but the chain is looking to bring its coffee to the same level with the introduction of richer roasts and better beans for its drink lineup.
September 14, 2023, Krispy Kreme is expanding its permanent beverage menu to include updated hot, iced, and frozen coffees. All of these drinks will be made with smoother blends, richer roasts, and better beans to deliver a better drinking experience. Additionally, the brand is also giving customers more options to customize their coffee, like adding oat milk as a non-dairy drink, to ensure they can enjoy their brew just the way they like it.
To promote the new and improved coffee menu, Krispy Kreme is offering a free doughnut of your choice with the purchase of any of the brand’s all-new coffees or expresso beverages from now until September 17th.
Revamped QSR Coffee Lineups
Krispy Kreme is Introducing Richer Roasts and Better Beans for Coffee
Trend Themes
1. Richer Roasts - The introduction of richer roasts and better beans for its coffee lineup creates an opportunity for elevated flavor profiles and a more premium coffee experience.
2. Customizable Options - The addition of customizable options, such as oat milk as a non-dairy drink, allows customers to personalize their coffee orders, catering to individual preferences and dietary needs.
3. Expanded Menu - The expansion of Krispy Kreme's beverage menu to include updated hot, iced, and frozen coffees provides more variety and options for customers, attracting a wider range of coffee lovers.
Industry Implications
1. Quick-service Restaurants (QSR) - The revamped coffee lineup presents an opportunity for QSRs to enhance their beverage offerings and compete in the premium coffee market.
2. Coffee Shops - Coffee shops can explore richer roasts and better beans to improve their coffee menu and provide a more elevated coffee experience for their customers.
3. Dairy Alternatives - The inclusion of oat milk as a non-dairy option in coffee drinks creates an opportunity for the dairy alternatives industry to tap into the growing demand for plant-based milk options.