SRISANGDAO RICE from Thailand-based company Thung Kula Ronghai is sold in die-formed rice box packaging that can be reused in a unique way after it has served its original intended purpose. The design of the box highlights the natural and organic qualities of the product it contains, especially bringing attention to the fact that th rice is produced without chemicals.
Once the box has been emptied of its contents—a rice sack—the reusable packaging design has the potential to double as a tissue box. The part of the SRISANGDAO RICE box packaging design that looks like a single grain of rice can become a slot where, one by one, the tissues can poke through as they are needed.
Increasingly, environmentally minded consumers are looking for packaging design like this one that can be creatively repurposed to minimize waste.
Reusable Rice Box Packaging
SRISANGDAO's Rice Packaging Can Take on New Life as a Tissue Box
Trend Themes
1. Reusable Packaging - Opportunity for businesses to create packaging designs that can be repurposed for other functions, reducing waste.
2. Environmental Consciousness - Potential for businesses to cater to consumers seeking environmentally friendly packaging options, tapping into the growing market.
3. Creative Repurposing - Innovation opportunity for companies to design packaging with multifunctional uses, providing added value to consumers.
Industry Implications
1. Food Packaging - Potential for food and beverage companies to develop reusable packaging solutions that align with eco-conscious consumer preferences.
2. Sustainable Consumer Goods - Opportunity for businesses in the consumer goods sector to integrate reusable and eco-friendly packaging designs into their product offerings.
3. Eco-friendly Materials - Innovation potential for companies in the materials industry to develop sustainable and reusable packaging materials that support the repurposing trend.