Revver
New Video Site Shares Ad Revenue with Consumers
Revver is a showcase for video creators and shares any cash generated by ads tagged on the end of any uploaded clips. Founded by movie and grassroots film veteran Steven Starr, Revver, like rivals YouTube and many others, aims to exploit the WOM effect by making it easy to upload video and get it passed around among the net's ever-growing audience. By attaching an ad to a video, creators track their content anywhere online and make money every time a user clicks on the ad. Revver benefits creators, advertisers and viewers by enabling content to be free and accessible while still rewarding creators-- it's the best of both worlds.
Trend Themes
1. User-generated Advertising - Revver's business model shares ad revenue with creators, creating a trend of user-generated advertising.
2. WOM Video Marketing - Revver's focus on the WOM effect highlights a trend of WOM video marketing utilized by many similar platforms.
3. Monetization of Content Creation - Revver's monetization approach is a trend in many industries, as businesses seek to compensate content creators for their efforts.
Industry Implications
1. Social Media - Revver's use of user-generated advertising could be applied to social media platforms, offering disruptive innovation opportunities.
2. Influencer Marketing - Revver's approach to compensating creators could disrupt the influencer marketing industry by offering a more equitable revenue model.
3. Video Advertising - Revver's revenue-sharing approach to video advertising could disrupt the traditional video advertising industry by offering greater incentives for creators to produce high-quality content.