Supporting sustainability, L'Occitane designed a reusable beauty advent calendar. It is created in collaboration with British illustrator Kitty McCall.
Advent calendars are popular products before the Christmas holidays. Unpacking hidden presents gives a feeling of great amazement every day during the month. L'Occitane's beauty advent calendar is eco-friendly and made from recycled cotton. It has 24 pockets with skincare, haircare, body care, and fragrance products. Splendid illustrations of flowers and green plants on the pockets encourage people to be zero waste and love nature.
2021 is the second year L'Occitane created the reusable beauty advent calendar. For those who already purchased it last year, the company offers special Refill Boxes. So, the beauty calendar pockets can be filled once more.
Reuseable Beauty Advent Calendars
This Calendar is Eco-Friendly with Splendid Illustrations
Trend Themes
1. Eco-friendly Advent Calendars - Businesses can create reusable advent calendars that are made from recycled materials, and feature refillable products to reduce waste and integrate sustainable practices in cost-effective ways.
2. Collaborative Product Design - Brands can collaborate with creatives like illustrators and designers to create products that are visually striking, unique, and marketable while still being eco-friendly and sustainability-focused.
3. Refillable Product Innovation - Companies can transform traditional products such as advent calendars by offering refillable versions, which reduce overall waste, incentivize repeat purchases, and align with consumer values around eco-consciousness and waste reduction.
Industry Implications
1. Beauty and Personal Care Industry - Companies in the beauty and personal care industry can consider creating reusable eco-friendly beauty advent calendars, collaborating with artists for unique designs, and offering refill options to increase brand loyalty and differentiate from competitors.
2. Fashion and Textile Industry - Businesses in the fashion and textile industry can explore the use of recycled cotton and other sustainable materials in advent calendar designs, partner with illustrators to create eye-catching designs, and incorporate refillable products to appeal to environmentally-conscious consumers.
3. Retail Industry - Retailers can re-imagine the traditional advent calendar product by working with beauty and personal care brands, designers and creatives from the textile industry to create eco-friendly advent calendars that feature refillable products, spark interest, and encourage consumers to shop sustainably.