Samsonite Black Label has recently reissued its original 1960s Fashionaire luggage collection, which was one of the hottest travel collections of the Sixties. Samsonite showed then for the first time that luggage could also be fashionable, as well as functional.
The full collection, which is a celebration of the flower-power generation, packs in a suitcase, wheeled upright case, beauty case, shopping bag, duffle bag, shoulder pouch, umbrella, scarf, wallet and keyhanger. There's also two colour schemes to choose from - white or black background.
Samsonite brought the range up to date with the addition of the latest materials and new, modern styles, all using the same iconic flower print pattern.
Of course, it's a limited edition.
Retro Travelling
Samsonite Fashionaire Collection Relaunched
Trend Themes
1. Retro Fashion - Opportunity to revive and relaunch classic fashion styles with modern materials and trends.
2. Nostalgia Marketing - Opportunity to tap into consumers' desire for nostalgia by relaunching classic products and designs.
3. Sustainable Luggage - Opportunity to create luggage with sustainable materials that is both fashionable and functional.
Industry Implications
1. Fashion - Fashion industry can capitalize on nostalgia marketing and bring back classic collections with a modern twist.
2. Travel - Travel industry can create a sustainable and fashionable luggage that meets the needs of the modern traveler.
3. Consumer Goods - Consumer goods industry can replicate Samsonite's success by rethinking classic consumer products with modern, eco-friendly materials and designs.