It's common practice for people in the magazine industry to retouch photos in their magazine, sometimes to the extent that the photographs don't even reflect the image of the person the photo was taken of. These Metra Bruno and Laurence Jeanson images reflect on the issue of using altered retouched photos rather than the natural human condition in their photo series.
The models' faces are taped with cut-outs from various magazine spreads to poke fun at the idea of excessive alteration that magazine companies are infamous for. Magazines and advertisers won't even consider the natural state of a person's figure, because society has been conditioned to think it's unacceptable. Make-up artist and high-end retouchers probably won't take these images lightly, but it's come to a point where a line needs to be drawn.
Cut-Out Editorials
The Retouched Photos of Metra Bruno and Laurence Jeanson Pokes Fun at Ad Beauty
Trend Themes
1. Authentic Beauty - There is a growing trend towards embracing natural beauty and rejecting excessive retouching in magazine spreads and advertisements.
2. Body Positivity - The use of cut-outs in editorials is a disruptive innovation opportunity to challenge societal beauty standards and promote acceptance of diverse body types.
3. Transparency in Advertising - Consumers are demanding more transparency in advertising and are seeking out brands that promote authenticity and honesty in their visuals.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry has the potential to transform their visual content by showcasing models in their natural state, promoting authentic beauty.
2. Publishing - Magazine publishers can take a disruptive approach by featuring editorials that challenge traditional beauty standards and advocate for body positivity.
3. Advertising - Advertising agencies can adapt to the trend by promoting transparency, using diverse models, and moving away from excessive retouching in their campaigns.