Heritage-Celebrating Tequila

Jose Cuervo is celebrating the 25th anniversary of Reserva de la Familia by expanding its ultra-premium offerings with the introduction of Reserva de la Familia Reposado and Platino to the U.S. These sports are made at the oldest distillery in Latin America – La Rojena – and was typically reserved for the Cuervo family’s private collection, until twenty-five years ago.

In 1995, the brand released limited small batch quantities of an Extra Añejo expression to the Republic, and this holiday season the brand launched the Reposado, a tequila aged in three different types of oak casks, and a return of its popular un-aged Platino expression.

"Reserva de la Familia pays homage to Jose Cuervo’s legacy of crafting the finest tequila in the world," said Alex Coronado, Jose Cuervo’s Master Distiller and Head of Production. "Each step is done by hand to ensure the purest expression of tequila. This artisanal process complements the true origins of Reserva de la Familia – which is the family’s belief that a special bottle is made exceptional when it’s sipped during intimate moments with the people you care about. Sharing a glass of Reserva de la Familia this season is more meaningful than ever."

In addition, Jose Cuervo also joined forces with Spirits Network to create a curated look at the moments inspired by the premium tequila. The pair are also offering Spirits Network members the chance to win a limited-edition 25th-anniversary gift box with the purchase of a bottle.