Spanish transportation company Refne wants the environment lovers to know that they had the wellness of the planet on their mind when they designed their trains.
How did they do it? By imitating nature!
"The best way to protect nature is by imitation," explains their ad campaign.
It goes on, "The frontal design inspired by the eagle head makes the train 25% more energy-efficient."
Another model goes for the duckbill nose, which makes the train 30% more energy-efficient.
The campaign is created by TBWA\Madrid, Spain.
Trains That Mimic Nature
Renfe Protects Planet With Animal-Inspired Transportation
Trend Themes
1. Nature-inspired Transportation - The trend of imitating nature in transportation design offers opportunities for creating more energy-efficient vehicles.
2. Environmental Consciousness in Transportation - The trend of prioritizing the wellness of the planet in transportation design provides scope for developing eco-friendly transportation solutions.
3. Adopting Biomimicry in Transportation - The trend of using biomimicry principles in transportation design presents possibilities for enhancing efficiency and sustainability in the industry.
Industry Implications
1. Transportation - The transportation industry can explore nature-inspired designs to develop eco-friendly vehicles and reduce energy consumption.
2. Advertising - The advertising industry can focus on campaigns promoting environmental consciousness and the use of biomimicry in transportation design.
3. Design - The design industry can embrace biomimicry principles to create innovative and energy-efficient transportation solutions.