Furniture giant IKEA has announced it will launch a renewable energy service beginning with its Swedish market.
STRÖMMA is the name of IKEA's new monthly electricity subscription that will offer renewable energy sources powered by wind and solar energy. The new service will be completed with an app that will let users track their electricity usage. The app will also allow existing customers who use IKEA's current solar panels to track their energy production and sell back surplus energy. In an effort to promote the production of new energy sites, IKEA's energy comes from wind and solar sites that are five years old or less.
IKEA plans to expand its solar energy service to additional markets worldwide.
Sustainable Electricity Sources
IKEA Recently Launched a New Renewable Energy Service
Trend Themes
1. Renewable Energy Subscription - Companies can pursue a renewable energy service subscription to make energy more accessible and promote sustainable energy production.
2. Renewable Energy Tracking - Developing an app that enables users to track their energy usage and production can promote better energy management and an understanding of future energy needs.
3. New Energy Site Production - Promoting the production of new wind and solar energy sites can contribute to the development of renewable energy sources and more sustainable energy infrastructure.
Industry Implications
1. Renewable Energy - Opportunities for expansion exist in the renewable energy industry by offering monthly subscriptions and developing app technology for energy usage and production tracking.
2. Furniture - The furniture industry can explore renewable energy production to reinforce brand image and offset production energy costs.
3. Urban Design and Planning - Cities can benefit from encouraging and promoting the production of new renewable energy sites to bolster sustainability initiatives and mitigate broader climate change issues.