The Renault Megane campaign impressively illustrates how far a person can travel on one tank of gas with this particular vehicle. In fact, it backs up the creative image with a specific number, "1700 km with one tank." As one print ad shows, that can take a person from Naples to Paris, while making pitt stops in Rome, Genes, Turin and Lyons along the way.
Conceived and executed by Publicis Conseil, an ad agency based in Paris, France, the Renault Megane campaign was art directed by Alexandra Offe with creative direction by Olivier Altmann. Shot by photographer Nicolas Descottes, the poster captures people attention with the image of a classic gas pump from which a trail of fuel marks the way.
Fuel-Lined Route Ads
The Renault Megane Campaign Promotes Travel 1700 Km on One Tank of Gas
Trend Themes
1. Long-distance Travel - The trend of promoting long-distance travel on a single tank of gas presents opportunities for the automobile industry to innovate fuel-efficient technologies.
2. Fuel Economy Advertising - The trend of emphasizing fuel economy in advertising provides opportunities for the marketing industry to create visually compelling campaigns that showcase the benefits of environmentally friendly vehicles.
3. Eco-friendly Transportation - The trend of promoting eco-friendly transportation opens up opportunities for the automotive industry to create vehicles that appeal to consumers who value sustainable living.
Industry Implications
1. Automotive - The automotive industry can leverage the trend of promoting fuel efficiency in advertising to create more ecologically sustainable and cost-effective vehicles.
2. Marketing - The marketing industry can utilize the trend of emphasizing fuel economy in advertising to promote the benefits of eco-friendly vehicles, thereby encouraging consumers to adopt more sustainable modes of transportation.
3. Environmentalism - The trend of promoting eco-friendly transportation creates opportunities for the environmentalism industry to raise awareness about the importance of sustainable living and the impact of transportation on the planet.