Reformation, the eco-conscious fashion brand, is set to launch an 18-piece collection on October 23rd, curated by fashion icon Camille Rowe. Drawing inspiration from late-night vibes and the allure of early mornings, Rowe has crafted a capsule wardrobe that seamlessly transitions from day to night. The collection embodies the quintessential "French girl" aesthetic, featuring chic dresses, menswear-inspired pieces, versatile tees, and sustainable denim.
A highlight of this collection is its commitment to sustainability. The range boasts materials like deadstock, Bluesign Certified eco-silk, organically grown cotton for denim and poplin, and the innovative Regenerative NATIVA™ Wool. Notably, the collection also introduces a 90/10 recycled cashmere blend, offering the luxury of 100% cashmere but with an impressive 87% reduced carbon footprint compared to traditional cashmere.
Canadian fashion enthusiasts can explore and purchase the collection both in-store and online, with prices ranging from $68 to $538 CAD.
Sustainable Versatile Capsules
Reformation Unveils Sustainable Collection Designed by Camille Rowe
Trend Themes
1. Sustainable Materials - The collection showcases the use of eco-conscious materials like deadstock and Bluesign Certified eco-silk, presenting opportunities for brands to incorporate sustainable fabrics into their designs.
2. Versatile Capsule Wardrobe - The curated collection offers a range of pieces that seamlessly transition from day to night, suggesting the potential for brands to create versatile capsule wardrobes that cater to different occasions.
3. Reduced Carbon Footprint - The innovative 90/10 recycled cashmere blend in the collection highlights a significant reduction in carbon footprint compared to traditional cashmere, which could inspire brands to explore more sustainable alternatives for luxury materials.
Industry Implications
1. Fashion - The fashion industry can adopt the use of sustainable materials and create versatile capsule collections to align with the growing demand for eco-conscious fashion.
2. Textiles - The textile industry can explore and adopt innovative fabrics like the Regenerative NATIVA™ Wool and Bluesign Certified eco-silk to create sustainable clothing options.
3. Luxury - The luxury industry can explore the use of reduced carbon footprint materials like the 90/10 recycled cashmere blend to promote sustainable and ethical luxury fashion.