AriZona’s newest ‘Red Tea’ comes in the form of a 20-ounce tallboy that pays homage to the national drink of South Africa by bringing it overseas to North America. Rooibos tea has seen a dramatic increase in popularity, and AriZona is dedicated to celebrating the debut of the new beverage as well as its rich African heritage with a charitable initiative. AriZona has recently partnered up with The Long Walk to Freedom Foundation to pass on Nelson Mandela's message.
A percentage of every ‘Red Tea’ sale will fund educational resources for children in literacy programs, whether digital or physical. AriZona's ‘Red Tea’ is available for $1 at local convenience stores, gas stations, bodegas, delis, and other AriZona distributors. It is also being sold as a 12-pack for $22.99 through AriZona’s website.
Charitable Foundation-Supporting Tea
AriZona Beverages Debuts the 20-Ounce Tall Boy 'Red Tea'
Trend Themes
1. Charitable Beverages - Beverage companies can create charitable initiatives to give back to their communities and support literacy programs.
2. African Heritage Drinks - Introducing African heritage drinks like Rooibos tea can capitalize on the increasing popularity of international beverages in North America.
3. Education-driven Initiatives - Companies can offer education-driven initiatives to support literacy and educational resources for children in need.
Industry Implications
1. Beverage Industry - The beverage industry can tap into the trend of charitable initiatives and international drinks to increase brand recognition and consumer loyalty.
2. Charitable Organizations - Charitable organizations can partner with companies to promote awareness of their causes and receive funding through product sales.
3. Educational Institutions - Educational institutions can benefit from the increased availability of resources and support from education-driven corporate initiatives.