A new recycling scheme is in place Rome and the initative will definitely have an impact due to its lucrative offer. It is called + Ricicli + Viaggi (which translates to + Recycle, + Travel).
The idea is to assure that citizens and visitors do their part for the environment and get rewarded in a useful way. The recycling scheme asks for people to bring PET plastic bottles and exchange them for metro fair. The waste is collected and sent for processing. One bottle equates to € 0.05 and each transaction translates to online credit. At € 1.50 per journey, each individual has to bring 30 bottles to secure a free ride.
The recycling scheme is especially useful for those who have trouble affording the subway, as well.
Photo Credits: Daniele Brundu
Transportation-Friendly Recycling Schemes
+ Ricicli + Viaggi Exchanges Plastics for Metro Rides
Trend Themes
1. Incentivized Recycling - Creating recycling schemes that offer rewards, such as transportation credits, to encourage people to recycle and contribute to environmental sustainability.
2. Collaborative Partnerships - Forming partnerships between transportation companies and recycling initiatives to create mutually beneficial programs that promote sustainability and customer engagement.
3. Waste-to-credit Conversions - Exploring innovative ways to convert waste materials, like PET plastic bottles, into valuable credits that can be used for various purposes, including transportation.
Industry Implications
1. Transportation - The transportation industry can leverage recycling initiatives to increase passenger engagement, reduce waste, and promote eco-friendly transportation options.
2. Recycling - The recycling industry can partner with transportation companies to develop creative schemes that encourage recycling, increase recycling rates, and reduce environmental impact.
3. Sustainability - The sustainability industry can explore the implementation of waste-to-credit programs to incentivize environmentally-friendly behaviors and promote resource conservation.