We’ve seen many recycling innovations but the Sony Eco Bravia VE5 series, as shown at CES 2009, is unique because the TVs themselves were made from recycled televisions.
Other eco-friendly attributes of Sony Bravia LCD televisions are that they come with a zero-watt standby switch with motion and light sensors. When a room is empty, the sensors on Bravia will turn off the television; when motion is detected, it comes back on. Of course, it can be turned on and off manually as well.
Finally, three of the six VE5 series models, Bravia KDL-52VE5, Bravia KDL-46VE5 and the KDL-40VE5 come with micro-tubular Hot Cathode Fluorescent Lamp (HCFL) which reduce power consumption by almost 40%.
In my opinion, the Sony Bravia televisions are ecotastic!
New TVs Made of Old TVs
The Recycled Sony Bravia Eco Television Series (CES 2009)
Trend Themes
1. Recycled Electronics - There is a disruptive innovation opportunity in using recycled electronics to create new products.
2. Energy-efficient Tvs - Creating TVs with energy-saving features presents an opportunity for disruptive innovation in the TV industry.
3. Smart Sensor Technology - Incorporating smart sensor technology can be a disruptive innovation opportunity in the electronics industry.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can use recycled electronics to create new products and the opportunity for disruptive innovation.
2. TV Manufacturing - Energy-efficient features like smart sensor technology can present an opportunity for disruptive innovation in the TV manufacturing industry.
3. Green Technology - Incorporating environmentally friendly features like recycled electronics and energy-saving technology can be a disruptive innovation opportunity in the green technology industry.