The Honest Bottle recycled reusable bottle is being launched by the brand in the UK as a lightweight, eco-friendly way to carry your choice of drink anywhere. Originally created by co-cre8, the bottle is made entirely using 100% recycled single-use bottles (rPET) with a cap crafted out of recycled milk bottles (rHDPE). The bottle is priced at £14 and is made out of UK-sourced recycled materials with availability through the brand's website.
Co-Founder of Honest Peter Goodwin spoke on the Honest Bottle recycled reusable bottle saying, "Driving down sales of bottled water must be the number one goal to limit the amount of single-use plastics in circulation. To achieve this, we need a dramatic behavioural change that switches consumers over to reusable – all of which need to be, at the very least, easily recyclable."
Recycled Material Water Bottles
The Honest Bottle Recycled Reusable Bottle is Arriving in the UK
Trend Themes
1. Recycled Reusable Bottles - The trend towards using 100% recycled single-use bottles for reusable bottles presents opportunities for disruptive innovation in sustainable packaging and waste reduction.
2. Eco-friendly Packaging - The growing trend towards eco-friendly packaging solutions highlights the need for disruptive innovation focused on creating new sustainable materials for packaging.
3. Behavioural Change Towards Reusables - The trend towards encouraging behavioural change to switch consumers to reusable products presents opportunities for disruptive innovation in designing engaging campaigns to promote sustainability.
Industry Implications
1. Packaging Industry - The packaging industry can benefit from disruptive innovation focused on using sustainable materials and creating eco-friendly solutions to address the growing demand for eco-friendly packaging.
2. Consumer Goods Industry - The consumer goods industry can benefit from disruptive innovation that addresses the growing demand for sustainable products and encourages behavioural change towards reusable items.
3. Waste Management Industry - The waste management industry can benefit from disruptive innovation focused on creating sustainable solutions to reduce plastic waste and promote the use of reusable products.