Scruff McGruff was good at getting regular people to take a bite out of crime, but he isn't nearly as effective as Maisen Hall's 'Really Average Superheroes.' Hall created these ads for Crimestoppers Washington encouraging regular people to pick up the phone and report crime.
Calling the cops when you see a crime may sound like a no-brainer, but it can be an incredibly rough and nerve-wracking experience. The 'Really Average Superheroes' ads do a good job portraying regular people as anonymous crime-fighting superheroes. These ads rock -- take it from me, Internet Blogger Boy.
Average Hero Ads
'Really Average Superheroes' Shows That Anyone Can Fight Crime
Trend Themes
1. Anonymous Crime-fighting - Creating advertisements that portray regular people as anonymous crime-fighting superheroes can be a disruptive innovation opportunity.
2. Encouraging Citizen Reporting - Developing campaigns that encourage regular people to pick up the phone and report crime can be a disruptive innovation opportunity.
3. Empowering the Community - Fostering a sense of empowerment within the community by highlighting the potential of regular citizens to fight crime can be a disruptive innovation opportunity.
Industry Implications
1. Advertising - The advertising industry can capitalize on the trend of creating ads that portray regular people as crime-fighting superheroes.
2. Public Safety - The public safety industry can take advantage of the trend of developing campaigns that encourage citizens to report crime.
3. Community Engagement - The community engagement industry can benefit from fostering a sense of empowerment within the community through highlighting regular citizens' potential to fight crime.