Japanese skincare brand RÉALI de GELÉE RICH is on a mission to address the prevalent skincare issues male office workers face. The brand recently conducted a survey that found majority of male office workers are using the wrong skincare products, resulting in common problems like excess oil production, stickiness, dry skin, and more.
In response to this, RÉALI de GELÉE RICH has undertaken a strategic approach to men's skincare that has resulted in a new collection. Comprising a gel wash, moist gel lotion, and essence, the collection is formulated to benefit men who haven't found a product that works well with their skin. The result is smooth, bright, and healthy skin that is free of dirt and impurities.
Japanese Male Skincare Capsules
RÉALI de GELÉE RICH Releases a Men's Skincare Regime
Trend Themes
1. Male Skincare Regime - RÉALI de GELÉE RICH introduces a new collection of skincare products specifically designed for men, addressing common skincare issues faced by male office workers.
2. Addressing Skincare Problems - RÉALI de GELÉE RICH conducts a survey and discovers that male office workers often use the wrong skincare products, leading to issues such as excess oil production, stickiness, and dry skin.
3. Effective Skincare Solutions - RÉALI de GELÉE RICH formulates a gel wash, moist gel lotion, and essence that are designed to benefit men looking for skincare products that work well with their skin.
Industry Implications
1. Beauty and Skincare - RÉALI de GELÉE RICH's new collection of male skincare products offers innovative solutions for common skincare problems faced by male office workers.
2. Consumer Goods - The survey conducted by RÉALI de GELÉE RICH highlights a market opportunity for skincare products tailored specifically for male office workers.
3. Personal Care - RÉALI de GELÉE RICH's strategic approach to men's skincare opens up opportunities for creating tailored products to meet the unique needs of male consumers.