Razer has partnered with Visa to create a Razer Visa Prepaid card, This will allow users to add funds and make purchases more easily when using Razer Pay. Razer Pay is the company's app,which handles mobile payments, and with this partnership, Razer's 60 million users will be able to access payment options across 54 million locations that accept visa. The card was created to serve customers who don't already have bank accounts.
Currently, the card is virtual but the partnership is not ruling out the possibility of creating a physical card.
Razer has continued to show that its operating strategy is not solely focused on hardware, and the company continues to show interest in fintech markets. The Razer Pay expansion is a logical step for the company, who serves a market where purchasing in-game credits is common practice.
Payment Card Expansions
Razer is Realeasing a Visa Prepaid Card For Razer Pay
Trend Themes
1. Mobile Payment Cards - Create virtual or physical pre-paid cards that allow mobile payment options for customers without bank accounts.
2. Partnerships with Payment Providers - Explore agreements with payment providers to expand mobile or electronic payment options for customers.
3. Fintech Market Expansion - Enter the fintech market with mobile payment options specifically designed for gaming and digital transactions.
Industry Implications
1. Gaming and Entertainment - Provide virtual payment card options specifically designed for gaming and entertainment markets to expand customer payment options.
2. Financial Services - Partner with payment providers to create new fintech solutions for customers, particularly those without traditional bank accounts.
3. Mobile Technology - Continue to develop mobile payment solutions that can integrate with existing hardware or partner with payment providers to create new options for consumers.