The Ray Ban sunglasses brand had a bright idea recently when it decided to make the world's first real world retro filter. Fans of the iconic hip fashion accessory can download a mobile application that will literally show them the world through rose tinted glasses, or Ambermatic sunglasses in this case.
Members of the public are encouraged to send a digital image, using the mobile application to Ray Ban's flagship store in London, England. Like magic the Ray Ban machine will re-take your photo through a pair of their Ambermatic lenses and send the retro-ized image back.
This is a clever marketing device that ties in with the popularity of retro-izing images and using vintage filters for Instagram photos. Now you can relive your favorite memories as if you were in a Lana Del Ray movie.
Retro-Inducing Sunglasses
These Ray Ban Sunglasses Will Retro-ize Your Photographs
Trend Themes
1. Retro-vision Filters - Creating vintage filters for real life photos opens up opportunities in augmented reality and nostalgic marketing campaigns.
2. Interactive Branding - Mobile applications that give customers a hands-on experience with a brand can increase engagement and loyalty.
3. Nostalgia Marketing - Tapping into consumers' desire for nostalgic experiences, such as vintage filters, can attract a loyal audience and increase brand recognition.
Industry Implications
1. Eyewear - Eyewear companies can innovate by incorporating interactive and personalized elements into their marketing strategies.
2. Photography - Providing unique and retro experiences for photography enthusiasts can create a loyal customer base and drive sales.
3. Mobile Applications - Mobile app developers can partner with brands to create interactive experiences and drive brand awareness through social media sharing.