The Rare Medium Issue 4 editorial could easily be deemed more of a performance piece than food photography. This is due in large part to the presence of what appears to be pairs of disembodied hands that are captured perfecting the meals on display. Granted, the mastermind behind the photoshoot was clearly going for a surreal effect.
That mastermind happens to be Sonia Rentsch, an artist and still life stylist based in Melbourne, Australia. Working in collaboration with photographer John Laurie and Australian ad agency Mash, the Rare Medium Issue 4 editorial captures the dynamic albeit exaggerated movements that often occur during mealtime. From a saucy meal to limey one, the photoshoot captures the meats the chef's journal of australian beef, lamb & goat focuses on.
Food Photography Performance Art
The Rare Medium Issue 4 Photoshoot was Styled by Sonia Rentsch
Trend Themes
1. Surreal Food Photography - Artistic food photography that focuses on surreal effects and exaggerated movements presents opportunities for innovative restaurant branding and food product promotions.
2. Performance-based Food Photography - Food photography that takes on a performance-based art form presents opportunities for artistic collaborations between photographers, stylists, and chefs.
3. Disembodied Hands in Food Photography - The use of disembodied hands in food photography creates a visually striking effect that presents opportunities for unique and memorable advertising campaigns for food brands.
Industry Implications
1. Food Photography - Food photography industry can engage in artistic collaborations with stylists and photographers, as well as exploring the use of surreal effects and performance-based approaches.
2. Restaurant Branding - Restaurants can take advantage of the opportunity for artistic collaborations with food photographers and stylists to create unique and memorable branding campaigns.
3. Food Product Promotions - Food brands can create visually striking advertising campaigns that feature surreal food photography and disembodied hands to promote their products in a unique way.