Rare Beauty's 'Stay Vulnerable' Collection has arrived, presenting consumers with a soft palette aimed at enhancing one's natural features. Rare Beauty is the Selena Gomez-owned brand which launched in the summer of 2020.
The latest collection, according to Gomez in a press release, was inspired by "the soft, flushed look we get when we feel the most vulnerable". The collection is expansion, offering wearers products in five different color themes. The products included are the Melting Blush, Liquid Eyeshadow, All-Over Eyeshadow Brush, and Glossy Lip Balm. The available colorways include Nearly Berry, Nearly Rose, Nearly Neutral, Nearly Mauve and Nearly Apricot.
Rare Beauty's 'Stay Vulnerable' collection is now available online through the brand's webstore or at Sephora.
Celebrity-Led Cosmetic Releases
Rare Beauty's 'Stay Vulnerable' Collection Arrives in 5 Shades
Trend Themes
1. Soft Palette Cosmetics - A trend in cosmetics featuring soft, natural-looking colors that enhance rather than alter one's features provides opportunities for brands to create products for consumers who value a natural-looking appearance.
2. Celebrity-owned Brands - The popularity of celebrity-owned brands such as Rare Beauty provides opportunities for famous individuals to leverage their influence to create innovative, sought-after products for their fans.
3. Emphasizing Vulnerability - Trends toward products that emphasize vulnerability, such as Rare Beauty's 'Stay Vulnerable' collection, offer opportunity for brands to create products that tap into consumers' desire for authenticity and emotional connection in their purchasing decisions.
Industry Implications
1. Cosmetics - The cosmetics industry can capitalize on the soft palette cosmetics trend by developing innovative product lines that emphasize natural-looking appearance.
2. Celebrity-endorsed Products - The popularity of celebrity-owned brands such as Selena Gomez's Rare Beauty offers opportunity for the development of more celebrity-endorsed products that appeal to fans and consumers alike.
3. Emotive Branding - Brands can create emotional connections with consumers and utilize the trend toward authenticity by developing products that emphasize vulnerability, such as Rare Beauty's 'Stay Vulnerable' collection.