The Ralph Lauren Big Pony polo shirt made a huge splash with fans when it debuted a couple of seasons ago. To complement the well-received polos, Ralph Lauren has released the Big Pony Fragrance Collection.
The Ralph Lauren Big Pony Collection is made up of four scents. Including Sport, Seduction, Adventure and Style (buy them here), the names of these fragrances are based on the four primary interests of young men. Can’t argue with that logic!
Preppy Pony Fragrances
The Ralph Lauren Big Pony Collection Combines Shirts & Scents
Trend Themes
1. Personalized Fragrances - The rise of personalized fragrances opens up opportunities for brands to create scents tailored to specific interests and demographics.
2. Lifestyle Brand Extensions - The combination of apparel and fragrances demonstrates the potential for lifestyle brands to expand their product offerings and create a cohesive brand experience for consumers.
3. Targeting Youth Market - Brands catering to young men's interests present an opportunity for businesses to tap into the growing youth market and establish brand loyalty from a young age.
Industry Implications
1. Fragrance Industry - The fragrance industry can explore the concept of creating scents inspired by specific interests to cater to individual preferences.
2. Fashion Industry - The fashion industry can consider expanding their brand offerings by venturing into the fragrance market and creating scents that align with their brand identity.
3. Youth Marketing Industry - Youth marketing companies can leverage the appeal of products tailored to young men's interests to develop targeted advertising campaigns and strategies.