The Rover Cape by Cleverhood introduces something new in sustainable rain capes with a design that's bike-friendly. The design is made with sustainable materials and it was created to respond to the fact that people are walking and biking more. According to the founding owner of Cleverhood, Susan Mocarski, "We've seen a 177% increase in sales, which correlates with the boom in bike sales and people's new appreciation for their local environment, and healthy coping mechanisms."
The unisex Rover rain cape is available in a range of colors and sizes, and it boasts a waterproof, seam-sealed design with an attached hood. As well as boasting plenty of features for comfort, the lightweight, breathable and travel-friendly design also integrates safety features like reflective 3M accents for added visibility in low-light conditions.
Bike-Ready Rain Capes
Cleverhood's Rover Cape Supports Ease of Mobility on the Go
Trend Themes
1. Sustainable Rain Capes - Disruptive innovation opportunity: Develop rain capes made from sustainable materials that are both fashion-forward and eco-friendly.
2. Bike-friendly Design - Disruptive innovation opportunity: Create rain capes with specialized features like waterproof, seam-sealed design and reflective accents to enhance safety for bikers.
3. Outdoor Mobility Solutions - Disruptive innovation opportunity: Design versatile rain capes that support ease of mobility for people who prefer walking or biking as their modes of transportation.
Industry Implications
1. Fashion/apparel Industry - Disruptive innovation opportunity: Introduce sustainable rain capes into the fashion industry, catering to eco-conscious consumers seeking functional and stylish options.
2. Outdoor Gear Industry - Disruptive innovation opportunity: Collaborate with outdoor gear brands to create rain capes that integrate with existing outdoor gear and enhance the outdoor experience.
3. Bicycle Industry - Disruptive innovation opportunity: Partner with bicycle manufacturers or retailers to develop bike-friendly rain capes as a complementary product to cater to the growing biking trend.