Raf Simons recently unveiled his Fall 2010 menswear line and it is full of androgynous style, from skirts to cinched waists and form-fitting clothes. The gender-bending collection plays with the boundaries of societal norms and gives a sense of playfulness to menswear.
Most of the Raf Simons Fall 2010 collection features solid neutral colors, with a few stripes and bold patterns thrown in for fun. This is definitely a collection worth checking out.
Implications - For many consumers, the most appealing and attractive quality in a product is often its versatility. Products that can be used in a wide variety of ways will likely generate more profit than those that do not. Businesses that devote their efforts to creating products that can be used by multiple reasons and for multiple purposes will fare well.
Gender-Bending Couture
Raf Simons' Fall 2010 Collection is Full of Androgynous Style
Trend Themes
1. Androgynous Fashion - The growing popularity of androgynous style creates opportunities for fashion companies to cater to a wider audience and subvert traditional gender norms.
2. Gender-neutral Clothing - As gender norms continue to evolve, there is a demand for clothing lines that are not designated for a specific gender.
3. Unisex Collections - There is a rise in fashion brands creating unisex collections to appeal to a non-binary audience.
Industry Implications
1. Fashion - The fashion industry can benefit from creating gender-neutral clothing lines and unisex collections.
2. Retail - Retailers can capitalize on the growing customer demand for androgynous and gender-neutral clothing.
3. Beauty - The beauty industry can complement androgynous fashion trends by releasing unisex beauty products and makeup lines.