The Radiance-H campaign adorably depicts the strength of hair follicles when people use this specific product. It essentially likens strands of hair to rope. This is done through the use of miniature people who climb, soar and more with the help their unique pieces of 'rope.' Considering how dangerous some of these adventurous and acrobatic activities can be, only the strongest strands can be used by them.
Created by Point Blank, an ad agency based in India, the Radiance-H campaign shows just enough of the head of hair to give true context to each image. Art directed by Hemant Teli with creative direction by Sujeesh Sukumaran and Bindu Menon, the Radiance-H campaign creatively captures people's attention.
Acrobatic Hair Ads
The Radiance-H Campaign Shows How Strong Follicles Become
Trend Themes
1. Hair Strength Depiction - Depicting the strength of hair in unique and creative ways can be a trend for hair care product advertising.
2. Miniature People Advertising - Using miniature people in advertising campaigns can be a trend for visually capturing people's attention and adding uniqueness to a product.
3. Functional Metaphors - Using functional metaphors in advertising, such as likening hair strands to rope, can be a trend for bringing attention to product features and benefits.
Industry Implications
1. Hair Care - The hair care industry can benefit from using creative and unique advertising campaigns that visually depict the strength of their products.
2. Advertising - The advertising industry can benefit from incorporating miniature people and functional metaphors in their campaigns to increase engagement and attention.
3. Graphic Design - The graphic design industry can benefit from creating visually striking and attention-grabbing ads that use minimalist elements to highlight the product's key features.