There’s a lot of talk about eco fashions and designs, but little talk about what that all means. Rachel Sarnoff of ecostiletto.com teamed with shopflick.com to change that with their video "Hall of Style."
From chemicals in regular clothes to natural alternatives, Sarnoff explains the need for eco fashions and how it harms us to wear manmade fabrics (including a demonstration involving a model and dirt). We may have thought eco fashions were good for us, but now we know why, thanks to Rachel Sarnoff.
Justifying Eco Fashion
Rachel Sarnoff & ShopFlick.com Talk Implications of Going Green
Trend Themes
1. Eco Fashion - There is a growing trend for consumers to seek out fashion items that are environmentally friendly, ethically made, and sustainable.
2. Natural Alternatives - More and more fashion brands are exploring and using natural alternatives to harmful chemicals, such as organic cotton, hemp, and bamboo, to reduce their environmental footprint.
3. Education on Sustainable Fashion - Consumers are becoming increasingly aware of the impact of their fashion choices on the environment and are seeking out education and resources on sustainable fashion practices.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt traditional fashion practices by adopting sustainable and eco-conscious materials, processes, and messaging to meet increased consumer demand for eco-friendly fashion.
2. Textile Manufacturing - The textile manufacturing industry can disrupt traditional methods by exploring and implementing natural alternatives to harmful chemicals and materials in the manufacturing process, reducing their environmental footprint and meeting consumer demand for sustainable textiles.
3. Education and Media - Education and media companies have a disruptive innovation opportunity to produce content and resources to educate consumers on sustainable fashion practices and the impact of their fashion choices on the environment.