UNDERCOVER joined with acclaimed Japanese headwear designer Kijima Takayuki for a series of unisex rabbit fur hats that allows consumers to stick removable horns anywhere on the product's surface.
The designs are offered in black, brown and gray variations and when worn without the horns, are quite simplistic in design. The addition of the horns to the rabbit fur hats make the series more versatile however, giving consumers more options in their looks by quickly transforming from elegant and understated to bold and statement-worthy.
In addition, the horns are attached with removable magnets that ensure that the texture of the pieces isn't damaged by moving the accessories around. The collaborative design is set to be released as a part of UNDERCOVER's Fall/Winter 2016 collection.
Horned Rabbit Fur Hats
UNDERCOVER and Kijima Takayuki Designed an Unconventional Statement Hat
Trend Themes
1. Customizable Accessories - There is an opportunity to explore customizable and interchangeable accessories to add value to basic clothing items.
2. Versatile Fashion - Consumers are looking for wearable pieces that can transform from understated to bold, so there is an opportunity to invest in versatile fashion items.
3. Sustainable Textiles - Considering animal welfare and eco-friendliness, there is an opportunity to explore the use of alternative, sustainable textiles.
Industry Implications
1. Fashion - The fashion industry can leverage this trend by creating more customizable pieces for consumers, especially in a climate where personalization is becoming more desirable.
2. Textile Manufacturing - There is an opportunity for textile manufacturers to invest in the development of more sustainable textiles that don't require animal products.
3. Retail - Retailers can incorporate more versatile pieces in their inventory that allow consumers to transform basic items into bold statement pieces with easily removable accessories.