R. Riveter is a company that sells ladies handbags and purses designed by military spouses. Many Americans are familiar with the struggles and hardship faced by military spouses and their families. This brand gives consumers a chance to help support those families by providing portable careers to military spouses.
R. Riveter was created by Lisa Bradley and Cameron Cruse, both of whom are military spouses themselves. The women set out to help other military spouses by employing individuals across the country to make different components of each bag. Not only does the brand provide flexible employment for military spouses, but it also helps consumers show their support for the troops. With military-inspired materials such as genuine leather and water-resistant canvas, each bags "represents the fortitude of the American spirit, the legacy and the strength of those who have come before us."
The military-inspired handbags are likely to appeal to consumers who are looking for a way to support the troops and their families.
Military Spouse-Designed Handbags
The R. Riveter Bags are Inspired by the American Military
Trend Themes
1. Military Spouse-designed Handbags - Opportunity for brands to collaborate with military spouses to design and create products that support their families.
2. Portable Careers for Military Spouses - Opportunity to create job opportunities that provide flexibility for military spouses.
3. Supporting the Troops Through Consumer Products - Opportunity for brands to develop products that enable consumers to show their support for the military and their families.
Industry Implications
1. Fashion and Accessories - Opportunity for fashion brands to collaborate with military spouses to create unique and meaningful accessories.
2. Military Support Organizations - Opportunity for organizations focused on supporting the military and their families to partner with brands like R. Riveter.
3. E-commerce and Retail - Opportunity for online retailers to showcase and sell military spouse-designed products and connect consumers with meaningful ways to support military families.