In an effort to drive sign-ups for the Qdoba Rewards loyalty program, the brand is offering a 'Queso Pass' to new members.
Just as the name suggests, the new Queso Pass involves Qdoba's creamy queso drip. The new pass is valid for a free order of chips and queso with every entree purchased made during a 30-day period. The pass starts the day you sign up for Qdoba Rewards and the special offer will appear in your digital 'wallet' in the Qdoba app. Redemption instructions are also emailed for references.
The 30-day Queso Pass is available to anyone who signs up for the Qdoba Rewards loyalty program between now and July 31, 2021, so act fast if you're a fan of chips and dip.
Cheesy Loyalty Programs
Qdoba is Offering a 'Queso Pass' to Those Who Sign Up for Qdoba Rewards
Trend Themes
1. Digital Loyalty Programs - This trend can disrupt the loyalty program industry by making rewards more convenient for consumers through digital platforms.
2. Food Promotions - This trend can disrupt the food industry by offering unique and exclusive promotions for consumers.
3. App-based Rewards - This trend can disrupt the app industry by offering more benefits and rewards to consumers through mobile applications.
Industry Implications
1. Fast Food Industry - The fast food industry can leverage this trend by offering unique promotions and rewards to customers.
2. Tech Industry - The tech industry can leverage this trend by developing mobile applications that offer rewards and promotions for customer loyalty.
3. Marketing Industry - The marketing industry can leverage this trend by creating personalized promotions and rewards that attract and retain customers.