PZ Cussons is partnering with TerraCycle to launch a new pouch design that will reduce the amount of plastic used per unit. Boasting 85% less plastic, these pouches can be easily deposited at public collection points to prevent pollution and plastic waste across the UK.
TerraCycle's recycling method involves several steps to ensure the efficient and sustainable reuse of materials. Initially, the packaging is washed, separated, and shredded to prepare it for further processing. Subsequently, the shredded materials are melted down into plastic pellets. These pellets serve as the raw material for producing new plastic products, including outdoor furniture and fence posts, contributing to the circular economy and minimizing waste.
"The Carex Recycling Programme a is free and simple way for everyone to recycle their plastic pumps and refill pouches as easily as possible while at the same time raising funds for good causes," said Carex’s global head of brand Ian Henderson.
Plastic-Reduced Handwash Bottles
PZ Cussons Taps Terracycle to Create Refillable Packaging
Trend Themes
1. Plastic-reducing Packaging Innovations - The partnership between PZ Cussons and TerraCycle showcases a new pouch design that significantly reduces plastic use per unit.
2. Circular Economy Solutions - TerraCycle's recycling process transforms plastic waste into raw materials for new products, promoting sustainability and waste reduction.
3. Consumer Convenience Initiatives - The Carex Recycling Programme offers a simple way for consumers to recycle plastic pumps and refill pouches effectively while supporting charitable causes.
Industry Implications
1. Packaging Industry - Companies in the packaging industry can explore refillable pouch designs to reduce plastic usage and meet consumer demand for sustainability.
2. Recycling Industry - The recycling industry can capitalize on innovative processes like TerraCycle's to transform plastic waste into valuable raw materials and contribute to a circular economy.
3. Consumer Goods Industry - Businesses in the consumer goods industry can implement consumer convenience initiatives like the Carex Recycling Programme to drive sustainability efforts and social impact.