For those in search of bespoke and personalized jewelry, Pyrrha's 2019 jewelry collection is all handcrafted to tell a unique story. The new line has understated imagery that has been thoughtfully and meaningfully designed. The collection includes talismans, necklaces, charms, rings, earrings, and bracelets, all featuring a unique, renaissance aesthetic. Each jewelry item is made using authentic wax seals and images from the Victorian ensure that inspires the wearer with "its symbolic meaning culled from heraldry."
Each piece is made using 100 percent reclaimed precious metals and ethically sourced stones for a sustainable production process. This commitment to sustainability makes Pyrrha one of 11 jewelry companies in the world to have received a B Corp Certification -- a recognition by a third party organization that ensures a company follows an eco-friendly production process.
Understated Handcrafted Jewelry
Pyrrha's Jewelry is Handcrafted to Tell a Personal Story
Trend Themes
1. Personalized Handcrafted Jewelry - The trend for personalized handcrafted jewelry offers an opportunity for companies to expand their product line with custom options that tell a unique story.
2. Sustainable Jewelry Production - The demand for sustainable and eco-friendly jewelry production presents an innovative chance for companies to attract eco-conscious customers with a commitment to using reclaimed precious metals and ethically sourced stones.
3. Symbolic Imagery in Jewelry - The trend for symbolic imagery in jewelry offers an opportunity for companies to create jewelry with meaningful designs that inspire the wearer and tell a story.
Industry Implications
1. Handcrafted Jewelry - Companies can disrupt the handcrafted jewelry industry by offering customers a unique and personalized experience through bespoke customization and using reclaimed and ethical materials.
2. Eco-friendly Jewelry Production - The jewelry production industry can be disrupted through innovation that focuses on creating eco-friendly production processes and sustainable materials that align with the current demand for eco-consciousness.
3. Jewelry Retail Industry - The retail industry for jewelry can be disrupted through creative and personalized marketing initiatives that highlight unique product designs and choices that align with the demand for sustainable ethics and personalized symbolism.