Andjela from Toabh Managemnt India dons a range of purple makeup looks in Grazia India's 'With Love, Lavender' beauty story. The brunette model is captured in a chromatic image series that is captured by photographer Saurabh Dua's lens.
Gracing the publication's October 2014 issue, Grazia India's bauty story boasts gorgeous makeup artistry by Marianna Mukuchyan. The image series is sublime and dreamlike in its visual aesthetic and is paired with botanical imagery that matches its purple makeup looks.
Overall, the series embraces the season's feminine color palette and proves that lilac looks are here to stay. After gaining the title of Pantone's color of the year award last year, the hue remains popular and is a perfect way to amp up one's makeup routine.
Sublime Violet Editorials
Grazia India's With Love, Lavender Story Highlights Purple Makeup Looks
Trend Themes
1. Purple Makeup - Disruptive innovation opportunity: Develop new shades and formulations of purple makeup products to cater to the ongoing popularity of the color.
2. Chromatic Imagery - Disruptive innovation opportunity: Create innovative photography techniques or tools that enhance the visual aesthetic of chromatic image series and capture the attention of consumers.
3. Botanical Imagery - Disruptive innovation opportunity: Integrate augmented reality or interactive elements into botanical imagery to create immersive experiences and engage consumers in the beauty industry.
Industry Implications
1. Beauty - Disruptive innovation opportunity: Explore sustainable packaging solutions and eco-friendly practices to meet the growing demand for environmentally conscious beauty products.
2. Photography - Disruptive innovation opportunity: Develop advanced editing software or AI-powered tools that automate chromatic image enhancement, allowing photographers to save time and achieve visually appealing results.
3. Augmented Reality - Disruptive innovation opportunity: Create new applications and technologies that enable seamless integration of virtual elements into real-world environments, offering immersive brand experiences for consumers in various industries, including beauty.