Nestlé is on a mission to achieve a 50% reduction in carbon dioxide emissions by 2030 and as part of its goal, Nestlé Purina PetCare Europe announced the launch of its first carbon-reduced cat food: Purina ONE DualNature. In the range, there are two formulas (Purina ONE DualNature Chicken with Cranberry and Purina ONE DualNature Salmon with Spirulina) which feature mindful inclusions to support the health and wellness of cats.
The Purina ONE DualNature range has a 15.7% reduction in carbon footprint as compared to the company’s 2019 baseline. "Purina ONE DualNature is the first Purina product range that has announced a reduction of its carbon footprint, but it’s just the beginning," says Fabio Degli Esposti, marketing director for Purina Europe.
Notably, Purina ONE DualNature products will be transported across countries through multimodal transport, making the most of road and rail systems where infrastructure allows.
Carbon-Reduced Cat Foods
Purina ONE DualNature Features a Reduced Environmental Impact
Trend Themes
1. Carbon-reduced Pet Foods - Nestlé's launch of its first carbon-reduced cat food, Purina ONE DualNature, showcases a growing trend of reducing carbon footprints in pet food products.
2. Mindful Inclusions - The mindful inclusions in Purina ONE DualNature formulas reflect a trend in the pet food industry towards incorporating ingredients that support the health and wellness of animals.
3. Multimodal Transport - The use of multimodal transport in transporting Purina ONE DualNature products highlights an emerging trend in logistics where companies seek to optimize transportation methods for greater efficiency.
Industry Implications
1. Pet Food - The launch of Purina ONE DualNature represents an opportunity for the pet food industry to capitalize on the growing demand for carbon-reduced pet food products.
2. Sustainable Products - Nestlé's focus on reducing carbon emissions in products like Purina ONE DualNature reflects an opportunity for the sustainable products industry to develop innovative solutions for minimizing environmental impact.
3. Logistics & Transportation - The use of multimodal transport in delivering Purina ONE DualNature products presents an opportunity for the logistics and transportation industry to explore more efficient and sustainable methods of product distribution.