Purezero Clean Beauty, an independent hair care company that offers clean ingredients and salon-quality performance at an affordable price, recently announced that it earned the Carbonfree® Product Certification. Purezero is the first mass-market hair care brand to receive the certification from Carbonfund.org Foundation, which demonstrates the company's commitment to bringing clean, cruelty-free hair care to the masses and combating climate change through sustainable practices.
By reducing plastic usage among other viable ways to decrease carbon impact, Purezero earned Carbonfund's Carbonfree® Product Certification from Carbonfund. Purezero's partnership with Carbonfund.org allows it to continue these efforts and offset the remaining emissions.
"The production of personal care and beauty products causes significant carbon emissions, which play a big role in the climate crisis. It’s time to do better by the planet, and we’re leading the way," said Matt Kuhlman, Co-founder, Purezero Clean Beauty. "Consumers have had to choose between professional performance, accessible pricing and clean ingredients – Purezero makes it possible for them to have it all. Now we’ve innovated to democratize clean, sustainable beauty, and this is just the beginning of our hair care revolution."
Accessible Carbon-Free Hair Care
Purezero Offers Products with Pure Ingredients and Zero Emissions
Trend Themes
1. Clean Beauty Revolution - Purezero's democratization of clean, sustainable beauty through accessible pricing for salon-quality performance creates opportunities to transform the personal care industry towards more sustainable practices.
2. Carbon Offset Partnerships - Carbon neutrality for personal care products creates opportunities for other organizations to form collaborative partnerships with third-party carbon offset providers.
3. Cruelty-free Market Expansion - Purezero's success in offering salon-quality performance with clean ingredients and cruelty-free products demonstrates opportunities for expanding sustainable production and reduction of carbon emissions in the beauty industry through animal welfare considerations.
Industry Implications
1. Beauty Personal Care - The role of carbon emissions in the production of personal care and beauty products stresses the industry's need to innovate towards sustainable practices and offer environmentally-friendly products to consumers who value clean beauty choices.
2. Third-party Carbon Offsetting - Carbon offsetting third-party providers have an opportunity to form partnerships across various industries, creating an ecosystem of decarbonization that can include personal care brands like Purezero, and expand carbon neutrality options at scale for multiple industries.
3. Animal Welfare & Sustainable Production - Purezero's certification as both a cruelty-free and carbon-free product has opened opportunities not only for beauty industries, but other markets also concerned with animal welfare such as fashion or food production. advocating sustainable production methods for such industries.