Pure Foods recently debuted a new product called 'Trail Chips' that takes all the nutritional value of trail mix and transforms it into flavorful, easy-to-eat chips. Packed with superfoods, whole grains and other beneficial nutrients, these gourmet chips provide a quick and easy way to refuel on the go.
Trail Chips are baked chips that are made from organic ingredients such as seeds, ancient grains and antioxidant-rich berries. In addition to providing a whopping 18 grams of whole grains per serving, the chips are also high in fiber and other vitamins. Despite the high nutritional content, the chips are completely organic, non-GMO, kosher and gluten-free.
Available in both a Wildberry Medley and Tropical Medley, Pure Foods' Trail Chips are a healthy choice for everything from an early-morning breakfast to a post-gym snack.
Trail Mix-Flavored Chips
'Trail Chips' Contain All the Goodness of Trail Mix in Chip Form
Trend Themes
1. Healthy Chips - There is a disruptive innovation opportunity in creating chips made from nutritious ingredients that are appealing to health-conscious consumers.
2. Functional Snacks - There is an opportunity for creating snacks that not only taste good but also provide specific health benefits, targeting niche markets such as post-workout snacking.
3. Combining Flavors - There is an opportunity for experimenting with new flavor combinations that are both delicious and nutritious, catering to consumers who want both taste and health benefits in their snacks.
Industry Implications
1. Snack Foods - The snack food industry can benefit from creating healthier snack options that cater to the growing market of health-conscious consumers.
2. Health and Wellness - The health and wellness industry can benefit from creating functional snacks that provide specific health benefits targeted at niche markets such as post-workout refueling.
3. Organic Food - The organic food industry can benefit from creating innovative healthy snack options that are made from organic, non-GMO, kosher, and gluten-free ingredients catering to a growing market of consumers who value these characteristics in their food.