Refinery29 commissioned celebrity hair stylist Nathaniel Hawkins to create a series of inventive DIY Halloween looks, including this clever pumpkin spice costume.
Starbucks' pumpkin spice latte has been dubbed the official beverage of the basics. Every fall, white girls take to Twitter to express their excitement over the return of the admittedly delicious drink (#pumpkinspice #blessed). Now you can your take your love for the pumpkin spice to the next level.
This costume blends the latte with another guilty pleasure: the Spice Girls. Because who better than Pumpkin Spice to take the place of Ginger Spice, who made a premature exit during the band's heyday? If Pumpkin Spice were an actual Spice Girl, she would be outlandish, bright and certainly festive!
Saucy Halloween Tutorials
This Pumpkin Spice Costume Replaces Ginger Spice
Trend Themes
1. DIY Halloween Looks - The growing trend of DIY Halloween looks presents opportunities for innovative costume ideas and creative expression.
2. Celebrity Stylist Collaborations - Collaborating with celebrity stylists like Nathaniel Hawkins allows brands to create buzzworthy content and tap into the influencer market.
3. Nostalgic Mashups - Mashing up popular cultural references, like the pumpkin spice latte and Spice Girls, creates a nostalgic appeal and resonates with consumers of multiple generations.
Industry Implications
1. Cosmetics and Beauty - The cosmetics and beauty industry can capitalize on the DIY Halloween trend by launching themed products and tutorials for consumers to recreate unique looks.
2. Food and Beverage - The food and beverage industry, specifically coffee chains like Starbucks, can leverage the pumpkin spice craze for seasonal promotions and partnerships with other brands.
3. Fashion and Apparel - Fashion brands can explore the potential for nostalgic mashup collaborations, creating unique products that blend popular cultural references and tap into consumers' love for throwback trends.