Instead of bucking the pumpkin spice craze, Baskin-Robbins has put a sweet twist on the seasonal obsession with the debut of its new Pumpkin Cheesecake ice cream. Creamier than your average pumpkin ice cream, but just as flavorful, the new treat is sure to satisfy that craving for a fall treat.
This week, Baskin-Robbins announced that Pumpkin Cheesecake would be its September Flavor of the Month. The flavor is actually a combination of both pumpkin and cheesecake-flavored ice creams. The ice cream is then blended with pieces of ginger snap cookies and a sweet cinnamon cream cheese-flavored ribbon.
For those looking for even more pumpkin flavor, Baskin-Robbins will also be offering Cappuccino Blast with Pumpkin Cheesecake as their latest coffee option.
Autumnal Cheesecake Ice Creams
Pumpkin Cheesecake is Baskin-Robbins' Latest Flavor of the Month
Trend Themes
1. Pumpkin Spice Craze - There is a growing consumer demand for unique and delicious pumpkin spice flavors.
2. Seasonal Flavor of the Month - Introducing limited-time flavors creates anticipation and excitement among customers.
3. Blended Ice Cream Variations - Creating innovative combinations of flavors and textures in ice cream provides a unique and enjoyable experience for consumers.
Industry Implications
1. Ice Cream - Ice cream companies have the opportunity to tap into seasonal trends and create innovative flavors.
2. Coffee - Coffee shops can benefit from offering seasonal drinks that complement the flavors of the month in ice cream.
3. Snack Foods - Snack companies can explore incorporating popular seasonal flavors like pumpkin spice into their products for a limited time.