Here's some very exciting news for the fashion conscious. Puma, the world's third largest athletic apparel company, has announced a partnership with Hussein Chalayan. If you don't know who that is, I'll refresh your memory. Remember the ridiculously incredible, mind-blowing transformer dresses? The fashions that morphed and changed colour? He's the man behind those creations, and now he's turning his talents on Puma.
The German company, known for their iconic pouncing cat logo (Puma means cougar in German), is excited to have Chalayan as their creative director, who will hopefully help them out style competitors like Adidas, who partnered with Stella McCartney. In the past, Puma has worked with Alexander McQueen and Jil Sander, but they're ready to taken fashion to the next level, perhaps even integrating cool technologies.
"We want to be different, that's the idea behind this. We don't want to be mass market and selling to discount stores, we just want to keep a premium," Puma Chief Executive Jochen Zeitz, said at Paris Fashion Week.
Check out Chalayan's work:
Transformer Fashletics?
Puma Teams With Hussein Chalayan
Trend Themes
1. Transformer Fashletics - Opportunity for disruptive innovation in the athletic apparel industry by integrating transformative fashion designs.
2. Partnerships with Fashion Designers - Trend of athletic apparel companies collaborating with high-end fashion designers to elevate their brand image and differentiate themselves in the market.
3. Integration of Technology in Fashion - Emerging trend of incorporating cool technologies into fashion designs to create unique and interactive experiences for consumers.
Industry Implications
1. Athletic Apparel - Opportunity for disruptive innovation in the athletic apparel industry by integrating transformative fashion designs.
2. Fashion Design - Opportunity for fashion designers to collaborate with athletic apparel companies and expand their creative boundaries.
3. Technology - Opportunity for technology companies to partner with fashion brands and develop innovative solutions for the industry.