With baking becoming an increasingly popular at-home activity during quarantine, Pillsbury has begun selling a new product called Pull-Apart Bites. Available in both a sweet and a savory variety, the Pull-Apart Bites are the kind of thing you can bake any time of day.
Pillsbury's new Pull-Apart Bites are quick breads made up of bite-sized pieces that consumers can pull off and enjoy. There's a Monkey Bread version of the product that comes with pre-cut dough and a sweet caramel-flavored sauce kit to drizzle on top. There's also a Garlic Butter version that comes with the same pre-cut dough, but with a rich, garlicky butter sauce pouch. Best of all, preparing the bites is as simple as combining the ingredients and popping the bread in the oven.
DIY Pull-Apart Breads
Pillsbury's New Pull-Apart Bites Come in Two Tasty Varieties
Trend Themes
1. At-home Baking - The rising trend of at-home baking during quarantine is an opportunity to offer easy-to-prepare baking kits, like Pillsbury's Pull-Apart Bites.
2. Miniature Foods - The popularity of Pillsbury's bite-sized Pull-Apart Bites in sweet and savory varieties highlights the trend of miniature foods for easy snacking and portion control.
3. DIY Food Kits - The convenience and simplicity of Pillsbury's Pull-Apart Bites offers an opportunity for other food brands to create DIY kits for easy and fun cooking experiences.
Industry Implications
1. Baking Industry - The Pillsbury Pull-Apart Bites product offers an opportunity for the baking industry to create similar easy-to-prepare baking kits for at-home consumption.
2. Snack Industry - Pillsbury's bite-sized Pull-Apart Bites highlights a trend for the snack industry to create miniaturized versions of popular snacks and meals for easy snacking and portion control.
3. Meal Kit Industry - Pillsbury's Pull-Apart Bites signify an opportunity for the meal kit industry to create more DIY food kits that cater to the growing demand for easy and fun cooking experiences.