If you are in Lisbon, Portugal from September 21 to 30 you'll get to see Luzboa, an artistic event that features public art throughout the city where lighting will be the core element of artistic expression.
Implications - Public displays such as this help raise the allure of a city or location and are thus invaluable opportunities to bolster tourism and commerce. A vibrant cultural landscape is the hallmark of a desirable tourist location, so any city or business that depends upon this lucrative industry for their financial success would be wise to keep this basic fact in mind. Exciting and attractive events like this are a surefire way to entice consumers from around the world.
Public Lighting As Art
Luzboa in Lisbon
Trend Themes
1. Public Art - Disruptive innovation opportunity: Incorporating unique and interactive art installations in public spaces to attract tourists and enhance the cultural landscape of a city.
2. Lighting as an Artistic Expression - Disruptive innovation opportunity: Exploring innovative ways to use lighting as a core element in artistic expression, creating immersive and visually captivating experiences.
3. Tourism and Commerce - Disruptive innovation opportunity: Leveraging vibrant cultural events and attractions to attract international tourists and drive economic growth in the tourism and commerce industries.
Industry Implications
1. Tourism - Disruptive innovation opportunity: Developing unique and captivating cultural events and attractions to differentiate destinations and increase tourist traffic.
2. Art and Design - Disruptive innovation opportunity: Advancing the intersection of art, design, and technology to create cutting-edge and immersive artistic experiences.
3. Urban Planning - Disruptive innovation opportunity: Integrating public art and lighting installations into urban development projects to enhance the overall aesthetic appeal and attract tourists and residents alike.