While Subway may be known for its sandwiches, the brand is branching off into new territory with the debut of its new Protein Bowls.
Subway's new Protein Bowls make use of the brand's existing sub sandwich topping options, but in a new format – each bowl is essentially a salad topped with a generous helping of meat. In terms of flavor combinations, there are plenty to choose from, including the Black Forest Ham Protein Bowl, the Sweet Onion Chicken Teriyaki Protein Bowl, the Oven Roasted Chicken Protein Bowl, and more. There's even a Meatball Marinara Protein Bowl featuring eight meatballs smothered in a savory marinara sauce and served over a bed of spinach, peppers, and other veggies.
The new Protein Bowls can be found at participating Subway restaurants across the U.S. as of December 21, 2020.
Meat-Topped Salad Bowls
Subway's New Protein Bowls Feature a Generous Helping of Meat
Trend Themes
1. Protein Bowls - Opportunity to offer customizable protein-packed salad bowls as an alternative to traditional sandwiches.
2. Meat-topped Salads - Opportunity to introduce unique flavor combinations and protein options to the salad market.
3. Convenience Food Options - Opportunity to cater to consumers seeking convenient and healthy food options through ready-made protein bowls.
Industry Implications
1. Fast Food - Disruptive innovation opportunity for fast food chains to expand their menu with protein bowl options.
2. Health Food - Disruptive innovation opportunity for health food chains to add meat-topped salad bowls as a protein-rich option.
3. QSR (quick Service Restaurants) - Opportunity for QSR restaurants to attract health-conscious customers by offering meat-centric salad bowls as a quick and nutritious meal.