This protective liner was made for athletes who want to be safe without compromising their personal style. The Skull Cap from Impact Reduction Apparel (IRA) is currently fundraising on Kickstarter. Designed to fit inside helmets and hats, the lining uses cutting edge technology to safeguard the wearer's noggin.
The Skull Cap protective liner is intended for a variety of sportsmen, from skateboarders to skiers. It's made out of materials like performance foam and impact-dispersing polycarbonate. It also has "moisture-wicking" functions, which are supposed to keep the wearer's forehead dry. The lining is durable, firm and lightweight. Its flat-pack design also means it's easy to transport.
This is not the first example of protective clothing that is also created to be fashionable, as seen with chic reflective gear or fedora bike helmets.
Concealed Head Protection
The Skull Cap Protective Liner Fits in Any Hat and Reduces Impact
Trend Themes
1. Protective Fashion - The trend of creating protective clothing that is also fashionable can be capitalized on by incorporating technology for impact protection.
2. Discreet Protection - The trend of creating protective equipment that can be worn discreetly (such as under a hat) presents opportunities to enhance impact protection without sacrificing style.
3. Flat-pack Design - The trend of designing products to be flat-packed presents opportunities to create protective gear that is easy to transport and store when not in use.
Industry Implications
1. Sports Equipment - There are opportunities for sports equipment companies to incorporate advanced materials and technology into their products to create discrete yet effective protective gear.
2. Fashion - Fashion companies can explore the market of protective gear and incorporate their aesthetic and design into creating protective equipment that is also fashionable.
3. Outdoor Gear - Companies that produce outdoor gear can create new products that utilize flat-pack designs to make it easy for customers to bring protective gear on their adventures.