Coors Banquet recently joined forces with Brixton to help raise funds for the Wildland Firefighter Foundation through a new initiative dubbed 'Protect Our West.' Wildfires are becoming more devastating year after year, and the beer brand's lastest aid effort includes a benefit show featuring Cold War Kids on Wednesday, Sept 29 from 6:30-9:30 PM PT.
The show will feature a never-before-seen acoustic set from the band that fans can view on Coors Banquet’s Facebook channel via Facebook Live. The live-streamed show will be free to watch, however, viewers will be given the option to donate through the feed while tuning in for the exclusive set.
In addition, Brixton and Coors Banquet are launching a 'Protect Our West' capsule collection on November 1, 2021. A portion of the proceeds will be donated to Wildland Firefighter Foundation.
Branded Wildfire-Fighting Initiatives
Coors Banquet & Brixton Debut 'Protect Our West' Initiative
Trend Themes
1. Branded Wildfire Relief Initiatives - Opportunity for brands to raise funds and awareness for wildfire relief efforts through cause marketing and collaborations.
2. Digital Benefit Concerts - Opportunity for brands to host virtual benefit concerts featuring exclusive performances to raise funds for charity.
3. Socially Conscious Merchandise Collections - Opportunity for brands to release merchandise collections that raise funds for charitable causes and bring attention to pressing societal issues.
Industry Implications
1. Alcohol Industry - Brands in the alcohol industry can partner with charitable organizations to launch social impact initiatives that raise funds and awareness for pressing issues.
2. Fashion & Apparel Industry - Fashion and apparel brands can release merchandise collections that contribute to charitable causes and foster a sense of social responsibility among consumers.
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