Pandemic-related layoffs coupled with an increased understanding of supporting social movements has resulted in an uptick in those looking to volunteer their time, and the Pronto! app is helping people do just that.
Created by a 21 year old artist named Paul Hill, Pronto! is an app that's connecting those looking to volunteer with organizations and events that support the Black Lives Matter Movement. The founder himself explained the motivation behind creating the app by saying ""With an estimated engagement of 26 million people, the Black Lives Matter movement is the largest movement in history. Yet there hasn’t been an easy and concise tool to get involved until now." The app features a list of organizations within cities, making for a user-friendly experience.
Connective Anti-Racism Apps
The Pronto! App Connects Volunteers with BLM-Related Organizations
Trend Themes
1. Virtual Volunteering - Technology-driven volunteering solutions like Pronto! are emerging, encouraging people from around the world to support various social causes online.
2. Anti-racism Platforms - Anti-racism apps like Pronto! are being developed to raise awareness and involve the broader public in initiatives against racism.
3. Social Movement Involvement - The trend is seeing more people get involved in social movements thanks to convenience and efficiency provided by apps like Pronto!.
Industry Implications
1. Non-profit - Non-profit organizations can implement apps like Pronto! to maximize their social impact and engage volunteers from across locations.
2. Social Media - Social media platforms and networking services have the opportunity to partner with anti-racism apps like Pronto!, increasing volunteerism and global engagement.
3. Diversity, Equity, and Inclusion - Companies and organizations worldwide can leverage anti-racism apps like Pronto! to foster a culture of diversity, equity, and inclusion and mobilize employee engagement.