Project Edison was put together at the Epiphany Hotel in Paulo Alto. The structure uses various pieces of technology to respond to its immediate environment.
Located right above the spiralling staircase in the lobby, Project Edison reacts to different sources of stimuli, including if the hotel is mentioned on social media sites such as Twitter or Facebook, as well as adjustments in the weather outside or people simply moving around. IDEO was the main company behind the development of the installation, as they specialize in creative technology that has interactive components. The only issue with this installation is that hopefully people are active on social media or its raining outside, otherwise it could become quite dark in the Epiphany Hotel lobby!
Social Media-Reacting Lights
Project Edison Responds to its Surrounding Environment
Trend Themes
1. Interactive Environments - There is a trend towards developing intelligent environments that respond to their surroundings to create more immersive experiences.
2. Social Media Monitoring - Businesses are increasingly using social media monitoring tools to track user engagement and sentiment, which has led to the development of innovative applications like Project Edison.
3. Creative Technology - Innovative companies specializing in creative technology are helping to drive the development of interactive installations like Project Edison that blur the lines between art and technology.
Industry Implications
1. Hospitality - Hotels and other hospitality businesses can use interactive installations like Project Edison to create more memorable and immersive experiences for their guests.
2. Advertising and Marketing - Social media-reacting lights like Project Edison present interesting advertising and marketing opportunities for businesses looking to engage with customers in unique and innovative ways.
3. Interior Design - Interior designers can incorporate interactive technologies like those used in Project Edison to create dynamic and engaging environments that respond to the people and activity in the space.