Priced at a 109 euro rate, Smooooth Clothing's printed athletic sweater is bound to make a statement when worn. The clothing item is inspired by travel photography and our society's obsession with image-focused social media platforms like Instagram.
Resembling a clustered Instagram feed, this printed athletic sweater features images of landscapes and iconic landmarks. From authentic urban captures to scenic skyline views, this garment from Smooooth Clothing is both eye-catching and visually bold.
The athletic sweater boasts a simple and comfy silhouette that is oversized in its look. Though it seems minimalist at first glance, the sweater's print is what makes it stand out from a traditional pull-over. This patchwork garment celebrates authentic photography from across the globe and may inspire its wearer to travel more.
Travel Photography Apparel
Smooooth Clothing's Printed Athletic Sweater Features Collaged Imagery
Trend Themes
1. Travel Photography Fashion - The trend towards using travel photography images on clothing items reveals an opportunity for disruptive innovation in apparel and fashion accessories personalized with unique, authentic and inspiring images.
2. Visual Social Media Fashion - This printed athletic sweater reflects the trend of fashion products that incorporate social media visuals, which presents an opportunity for disruption in fashion accessories that promote social media image-sharing for a personal and unique fashion experience.
3. Minimalist Patchwork Design - This sweater's minimalist design, combined with a bold patchwork print, presents an opportunity for disruptive innovation in fashion design that focuses on unique, minimalist visual arrangements that stand out and capture attention.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from this trend by creating personalized items with unique and authentic visual media to meet growing customer demand for more personalized and memorable items.
2. Photography and Image-sharing Platforms - Online photography and image-sharing platforms can benefit from this trend through partnerships and collaborations with fashion and apparel brands, offering integrated image search tools and APIs to customize apparel items with user-generated content.
3. Social Media Marketing and Influencer Collaboration - The growth of social media platforms focused on visual content has created opportunities for fashion and apparel brands to collaborate with influencers and use their images to create personalized fashion items, which presents an opportunity for disruptive innovation in social media marketing and influencer collaboration.