In an effort to cater to the growing number of consumers looking for more healthy take-out options, Domino's Pizza is now offering prepared salads. While it may seem like an unlikely menu addition for the chain, Domino's explains the change by humorously stating: "Because sometimes, there's that one person who only wants a salad on pizza night."
The new prepared salads are part of the chain's healthier menu selection and include three different varieties: Classic Garden, Chicken Apple Pecan and Chicken Caesar. The salads can be ordered individually or as part of the chain's mix and match promotion.
The new salad options demonstrate that even comfort-food focused business such as pizza chains are looking for new ways to cater to health-conscious consumers.
Fresh Pizza Chain Salads
Domino’s Pizza is Now Offering Prepared Salads as a Healthy Dinner Option
Trend Themes
1. Healthy Take-out Options - Opportunity to create and offer healthier alternatives in the take-out food industry.
2. Menu Diversification - Chance for restaurants and food chains to expand their menu options to attract a wider range of customers.
3. Catering to Health-conscious Consumers - Innovative ways to meet the demands of consumers seeking healthier food choices.
Industry Implications
1. Fast Food - Potential for fast food chains to introduce healthier alternatives to their existing menu.
2. Restaurant - Opportunity for restaurants to create and offer prepared salads as a healthy dinner option.
3. Food Delivery Services - Possibility for food delivery services to collaborate with restaurants or chains offering healthy take-out options.