adidas and Stella McCartney are continuing their strong partnership to introduce an innovative pair of vegan soccer cleats called Predator Freak. Professional soccer player Paul Pogba is helping the brands spread the word about the plant-based, gender-neutral cleats, which refresh adidas’ iconic Predator soccer shoe with a new style, plus ethical and sustainable materials.
The limited-edition soccer shoes were inspired when adidas, Stella McCartney and Paul Pogba united for the YouTube series The Huddle. As McCartney says, "Hearing how passionate he was about fashion and learning how much we had in common really sparked the inspiration for co-creating this iconic boot. One comment that stuck with me was how fashion was part of his personality both on and off the pitch, so it was important for this to shine through in the design."
Vegan Soccer Shoes
adidas & Stella McCartney Collaborated on the Predator Freak Cleats
Trend Themes
1. Vegan Soccer Shoes - Opportunity for other sport brands to explore the use of sustainable and ethical materials in their athletic footwear designs.
2. Gender-neutral Cleats - Potential for other brands in the sports industry to reconsider traditional gender norms in their product offerings.
3. Collaborations in Athletics - The success of this adidas and Stella McCartney partnership can inspire other collaborations between fashion designers and sports brands.
Industry Implications
1. Sports Industry - Opportunity for the sports industry to shift towards sustainability and ethical practices.
2. Fashion Industry - Potential for the fashion industry to expand into athletic wear and collaborate with sports brands.
3. Vegan Industry - Increased demand for vegan and plant-based products in the sports industry, leading to opportunities for innovation and growth.