Demonstrating all the ways in which the Lucozade Energy drink is supposed to enhance your life, the Powered by Glucose commercial is wildly erratic and humorous.
The guy in the advertisement is just an ordinary dude, but he's an ordinary dude who went crocodile hunting, dirt bike racing, completed his gardening chores, fixed the car, completed some scientific studies and still managed to make it into work in the morning. Because of the constantly changing imagery, this commercial is easy to pay attention to, even for those who get easily distracted, getting across the message that Lucozade Energy gives you the energy and drive to accomplish all the things you want to in your day and more.
The Powered by Glucose commercial incorporates witty humor that leaves a lasting impression.
Erratically Engergizing Drink Ads
The Lucozade Powered by Glucose Campaign is Wildly Invigorating
Trend Themes
1. Energetic Marketing - Brands are embracing erratic and humorous advertisements to capture consumer attention and create a lasting impression.
2. Performance-boosting Drinks - The use of glucose-powered energy drinks is on the rise, as consumers seek beverages that enhance their productivity and stamina.
3. Multitasking Culture - The advertisement reflects the growing trend of a multitasking culture, where individuals strive to accomplish various tasks within a limited timeframe.
Industry Implications
1. Beverage Industry - The beverage industry can explore the potential of marketing performance-boosting drinks like Lucozade Powered by Glucose to cater to the needs of a multitasking consumer base.
2. Advertising Industry - The advertising industry can adopt the use of witty humor and erratic storytelling techniques to create memorable advertisements that resonate with consumers.
3. Entertainment Industry - The entertainment industry can collaborate with brands to produce engaging and humorous content that captures consumers' attention and promotes their products effectively.