Potluck's Vesir line was initially launched via Kickstarter. The crowdfunding website acted as host to the line of merchandise titled Houses for Objects, all of which are of practical appeal for the home.
Standing behind Potluck are co-founders Eric Lai and Ko Nakatsu. The two released this series of watch, key and eyeglasses holders. Its petite wooden pieces are unassuming and yet quite practical. It is these items that often get lost within bedrooms and living spaces, thus creating a market that Lai and Nakatsu were able to tap into. The two have in this way addressed products that are used on the daily, adding notes of organization where there is more often than not none.
Practical Wooden Wares
The Potluck Vesir Pieces Are Made for the Home
Trend Themes
1. Practical Home Organization - Disruptive innovation opportunities lie in creating practical and stylish organizational products for the home.
2. Wooden Home Decor - Disruptive innovation opportunities exist in developing unique and functional wooden home decor items.
3. Crowdfunding for Home Goods - Disruptive innovation opportunities can be found in leveraging crowdfunding platforms to launch and promote practical home goods.
Industry Implications
1. Home Decor - The home decor industry has an opportunity to create innovative and practical products that enhance organization and style in living spaces.
2. Furniture - The furniture industry can explore the use of wood in creating functional yet aesthetically pleasing pieces that help organize small items.
3. E-commerce - The e-commerce industry can take advantage of crowdfunding platforms to promote and sell unique and practical home goods directly to consumers.